For most bloggers and website owners in India, Google AdSense is the first choice for monetizing traffic. It is easy to set up, has a massive advertiser base, and provides reliable payments. However, getting approved for AdSense can be challenging, and even if you are approved, sometimes your earnings may not be as high as you expect. Fortunately, there are many excellent AdSense alternatives available in India that can help you earn money from your website. In this article, we will explore the top AdSense alternatives in India for 2025 and explain why they might be a good fit for your site.
One of the most popular AdSense alternatives worldwide and in India is Media.net. This is a contextual ad network powered by Yahoo and Bing, which means you get high-quality ads that match your content. Media.net is known for offering high RPMs (revenue per thousand impressions) for traffic from countries like the USA, UK, and Canada, but it also performs decently for Indian traffic. The approval process is slightly strict, as your site needs to have original content and good design, but once approved, Media.net offers native ads that blend beautifully with your site layout and improve user experience.
Another strong option is Ezoic, which is a certified Google publishing partner but offers much more control over how ads are displayed. Ezoic uses AI to optimize ad placement and size for each visitor, which often leads to higher earnings compared to regular AdSense setups. It also provides detailed analytics and split-testing tools that allow you to experiment with ad formats and improve revenue. Ezoic is great for websites with at least 10,000 monthly visits, and it supports Indian publishers by paying via PayPal, Payoneer, or direct bank transfer.
PropellerAds is another widely used ad network and a good choice for sites with medium or high traffic. It offers multiple ad formats such as push notifications, native ads, and interstitial ads. PropellerAds is particularly popular among websites that get large amounts of traffic from social media or entertainment niches. Payments are made weekly, and there is no strict approval process, making it a good option for new bloggers who are not yet eligible for AdSense.
For bloggers who prefer pop ads and direct advertising, Adsterra is a reliable choice. It offers CPM, CPC, and CPA campaigns and is known for its high fill rates worldwide, including India. Adsterra also has a low payout threshold and pays via PayPal, Bitcoin, WebMoney, and wire transfer. Many publishers use Adsterra as a secondary income stream along with other networks.
If you are running a news website, tech blog, or content site with good Indian traffic, iZooto can be an excellent alternative. iZooto focuses on push notification ads and allows you to engage users directly in their browsers. This not only helps with traffic retention but also generates revenue through sponsored notifications. Since it is designed for publishers, it provides detailed analytics and audience segmentation tools, making it perfect for serious content creators.
For those interested in affiliate marketing as an alternative to AdSense, Impact, CJ Affiliate, and Amazon Associates are excellent options. Instead of earning per click or impression, affiliate marketing pays you a commission when users buy a product through your referral link. This model can generate much higher revenue than display ads if you promote products relevant to your niche. Many Indian bloggers in tech, finance, and fashion niches earn significant income using affiliate networks alongside or instead of AdSense.
Another great network worth mentioning is Monumetric, which focuses on display ads but requires a minimum of around 10,000 monthly pageviews. Monumetric is known for its personalized support and hands-on onboarding process, which helps you optimize ad layouts for better revenue. Payments are competitive, and it is a good option for mid-sized publishers who want a more premium ad network experience.
For video content creators who run blogs or embed videos, Vdo.ai is a strong option. It serves video ads that are optimized for higher engagement and better earnings. Since video ads usually have higher CPMs than regular display ads, this can significantly boost your revenue if you have the right type of content.
Choosing the right AdSense alternative in India depends on your website niche, traffic volume, and monetization strategy. If your goal is to replace AdSense completely, Media.net and Ezoic are the closest competitors that offer high-quality contextual ads and robust optimization tools. If you want to experiment with push notifications, pop ads, or native advertising, PropellerAds, Adsterra, and iZooto are worth testing. For bloggers who want to diversify income, affiliate networks like Amazon Associates and Impact can provide excellent results, especially for product-focused content.
In conclusion, while Google AdSense remains the most popular choice for monetizing websites, it is no longer the only option. The Indian ad-tech industry has matured, and there are now many networks that offer competitive payouts and flexible formats. By trying out different ad networks and combining display ads with affiliate marketing, you can maximize your website revenue and make your online business more stable. The best approach is to test two or three of these AdSense alternatives, analyze your results, and focus on the one that delivers the highest RPM and best user experience for your audience.